Kilowatt Financial

As a home improvement lender, Kilowatt only marketed its loans through a network of authorized contractors. Attracting large-volume builders to the Kilowatt program had proven to be a challenge for them ... until they turned us loose. We started from scratch, creating all-new product positioning and targeting an exclusive high-end audience with a premium kit that included a personalized 28oz contractor’s hammer, followed by a personal touch by a well-prepped sales rep.