This maker of hospital equipment (MRI, CT scanners, etc.) sought to gather extensive environmental data by country in order to anticipate new regulations on emissions and power consumption for large medical equipment. We gathered extensive third-party data from government and environmental agency sources and synthesized it with first-hand research from GE’s product groups to create a global heat map by country and region. GE used this analysis to refine its marketing and to prioritize product development.
GROUP G MARKETING PARTNERS