Connecture

Connecture supplies the engine that powers health insurance sites so consumers can shop, compare and enroll for health plans online. With that as their core product, their consumer-facing drug-comparison tool was getting little attention in the market. We created a marketing plan to cross-sell existing customers and make 2nd attempts to open leads still in the sales funnel. We also created a fresh Sales deck for their Outside Sales team, with intel on market sizing, competition, integration requirements, feature/benefits, ROI analysis, customer experience, and more.