Successful companies are always learning, always improving, and always smart about how they do it. But maintaining this forward trajectory requires expertise, creativity and manpower –which is exactly what Catapult provides. We are seasoned marketing tacticians who create breakthroughs. Let us help you aim true, hit your target and make the desired impact while keeping … Read More
Strategy
Huntington National Bank
Developed a new member acquisition strategy for pre-screened home equity loans, integrating data from list providers and credit bureaus while also creating a profitability model. The resulting execution included dozens of direct mail kits using champion-challenger methodology. (I also managed the implementation.)
Study Group
With 98% of its clients coming from agents, I was retained to identify the best way to bring all agents onto a digital platform that would enable dynamic pricing. In building this plan, I saw opportunity to grow referral revenue through agent recognition, incentives, branding and social marketing. Though retained for one need, I effectively … Read More