We created multiple versions of member-facing collateral to explain a new program to help policyholders understand their benefits and communicate better with their physicians. Versions were tailored to unique characteristics of particular consumer segments. We then tied this campaign into the overall theme and branding of the national marketing program while working within the brand … Read More
As a home improvement lender, Kilowatt only marketed its loans through its network of authorized builders and contractors. We created a Contractor-Grade Financing to differential Kilowatt from other lenders, then targeted large $2MM+ contractors with a high end kit that included an engraved 28oz hammer in guaranteed-to-be-opened box.