Successful companies are always learning, always improving, and always smart about how they do it. But maintaining this forward trajectory requires expertise, creativity and manpower –which is exactly what Catapult provides. We are seasoned marketing tacticians who create breakthroughs. Let us help you aim true, hit your target and make the desired impact while keeping … Read More
Author: Brent Vawter
For this local computer repair shop, I created a preventative maintenance program with a monthly or annual fee to provide a steady revenue stream instead of “hoping” for client computer malfunctions.
Embassy English hosts thousands of international students each semester, each referred by an agent in their home country. With the agent commission structure becoming complex and unmanageable, I was retained to detail and document the processes for determining pricing (including discounts, promotions and commissions), enrolling the student, and invoicing. Based on the resulting process flows, … Read More
This maker of hospital equipment (MRI, CT scanners, etc.) sought to identify environmental data by country in order to anticipate new regulations regarding environmental impact of large medical equipment. I gathered extensive third-party data from government and environmental agency sources and synthesized it with first-hand research from GE’s product groups to create a global heat … Read More
We created multiple versions of member-facing collateral to explain a new program to help policyholders understand their benefits and communicate better with their physicians. Versions were tailored to unique characteristics of particular consumer segments. We then tied this campaign into the overall theme and branding of the national marketing program while working within the brand … Read More
As a home improvement lender, Kilowatt only marketed its loans through its network of authorized builders and contractors. We created a Contractor-Grade Financing to differential Kilowatt from other lenders, then targeted large $2MM+ contractors with a high end kit that included an engraved 28oz hammer in guaranteed-to-be-opened box.
Prior to their launch of several new loan campaigns, conducted an in-depth review of the loan origination processes at PNC Bank (their servicing bank). Worked with PNC and their fulfillment vendors to implement new process efficiencies and service requirements.
A financial service provider for businesses, PEX signed partnerships with non-competing firms that were trying to reach the same audience. PEX retained me to spearhead these partnerships, building the respective plans for joint marketing, cross-selling, and IT integration and then managing their implementation. Since PEX and the partners offer only web-based products, my work included … Read More
Huntington National Bank
Developed a new member acquisition strategy for pre-screened home equity loans, integrating data from list providers and credit bureaus while also creating a profitability model. The resulting execution included dozens of direct mail kits using champion-challenger methodology. (I also managed the implementation.)
With 98% of its clients coming from agents, I was retained to identify the best way to bring all agents onto a digital platform that would enable dynamic pricing. In building this plan, I saw opportunity to grow referral revenue through agent recognition, incentives, branding and social marketing. Though retained for one need, I effectively … Read More